My LinkedIn Articles
Why Video Storytelling is the Future of B2B Marketing
Video storytelling is the latest and most influential trend in B2B marketing. The days of relying on facts, specs, and pricing models to engage customers are quickly becoming a thing of the past...
AI is not going to replace you. Humans that can collaborate and work with AI will.
Artificial intelligence (AI) has been a hot topic in the past few months, with many people worrying that it will eventually lead to the loss of jobs for humans. However, the reality is that AI is not going to take your job; it will be humans who learn to work and collaborate with AI that will take your job. In the martech space, this is especially true... (Read More)
Predictive Analytics: What is it?
Discover the power of predictive analytics for B2B marketing. Learn how to leverage big data for account-based marketing and understand customer behavior to drive pipeline and revenue. Get expert insights and tips on using tools such as Dreamdata and funnel metrics for maximum results... Read More
ChatGPT Launches tool to detect AI plagarism.
OpenAI just dropped a new feature for all you teachers out there. They just announced the "AI text classifier" which basically lets you check if a text was written by a human or an AI. But even OpenAI knows it's not perfect. Read More
Google Performance Max: The Key Differences Between B2B and B2C Rule Sets
How to avoid wasting time and energy with phantom job posts.
The job market is a highly competitive arena. With big tech companies like Google, Facebook, Amazon, and Microsoft laying off thousands of employees, the number of job searches has reached an all-time high. However, not all job postings are legitimate, and job seekers must be careful to avoid being scammed... (Read More)
Jacinda Ardern - Here's hoping we see her kind again.
In what seems like another life now, I lived in Canberra for 18 months and visited New Zealand a few times with my girlfriend. Most people here in the USA have difficulty pointing out New Zealand without searching for it or thinking that NZ is just off the coast of Australia, unaware it is a seven-hour plane ride to traverse the 4500+ km distance. I have often considered finding a way back to Australia over the years and closely follow events that happen in that part of the world...(Read More)
What is AVOD, TVOD and SVOD?
Have you ever heard a word you usually do not hear too often and then heard that word several times over the next few days? I had that happen with VOD or Video On Demand recently. Earlier this week, a former employee called me and asked for a primer on VOD and how to monetize it. Earlier today, I had a recruiter call to pitch me to a company looking for AVOD expertise, which is one of the three primary types of VOD... (Read More)
Six Traits of a High-Performance Team
Earlier today, I found a post in my LinkedIn feed by CEO Eric Brown Imperio Consulting where he listed the six traits needed by a high-performance team. The question that followed was, "Does one of these traits outweigh the other?" Having built a successful career by building high-performance teams, I agree with CEO Eric Brown and thought I would define each in my terms and then answer the question...(Read More)
The Dangers of Decentralized AI Escaping into the Wild
Anyone who knows me knows that I am a tech-nerd. I have been following the developments of AI over the past year, especially in light of the ChatGPT-demic that swept the world in the past few months. Last night I was part of an online AI group meetup with one of the engineers from Deepmind, Google’s AI division, in attendance... (Read More)
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