Contact Details

Email: danmaddox459@gmail.com
Phone: (650) 302-3687
LinkedIn: linkedin.com/in/dannymaddox

Summary

Accomplished Revenue Operations Executive with over 15 years of experience in B2B and B2C environments. Proven track record in sales operations, outbound sales enablement, and transformative leadership. Holds 30+ certifications including Salesforce, Pardot, Tableau, 6sense, HubSpot CRM, and Google Analytics. Experienced in Yardi Cloud Services and CoreLogic Realquest Professional implementation. Master’s in Marketing from USC Marshall School of Business.

Professional Experience

Gotransverse - Austin, Texas

Head of Marketing & Revenue Operations

January 2024 to Present

In my current role, I lead and oversee both the marketing and revenue operations teams, ensuring their efforts are strategically aligned to drive growth and deliver exceptional outcomes. My responsibilities include fostering collaboration across departments, streamlining customer communications, and empowering sales enablement through the optimization of our tech stack, process improvements, and a targeted Business Development Representative (BDR) strategy.

By aligning these critical functions, I ensure our organization operates at peak efficiency, delivering measurable impact and supporting scalable success.

Marketing Team

B2B demand generation on a global enterprise scale
ABM (Account-Based Marketing) strategic planning Salesforce, HubSpot, 6sense, SalesLoft
Managing global digital marketing campaigns
Overseeing content creation and brand messaging and optimizing lead generation and conversion processes
Conducting market research, competitive analysis, coordinating product marketing and launch strategies
Enhancing brand visibility and reputation
Develop & execute comprehensive marketing strategies via digital, social, content, and video marketing

Revenue Operations Team

Tech stack optimization - Salesforce, HubSpot, 6Sense, SalesLoft, Tableau, and all web properties.
Process optimization, Forecasting, and Performance analysis
B2B Sales Pipeline Management optimization and Sales Enablement
BDR training and strategy

Techstack optimization: (40+ Current Certifications)

• Salesforce, Pardot, HubSpot, 6Sense, SalesLoft, Tableau, Google

HustleWing Professional Services – Remote, USA

Revenue Operations Expert Consultant

November 2022 – January 2024 (1 year 3 months)

Spearheaded revenue operation initiatives for SMB and Enterprise SaaS companies.
Led sales enablement, training, GTM strategy, CRM, and sales/marketing analysis.
Initiated sales infrastructure and training for a $140M Series B funded property tech SaaS company.
Overhauled sales enablement and GTM strategies for a health tech SaaS firm, increasing leads and sales by 34%.

CareerLearning - Austin, Texas

Chief Marketing Officer

January 2018 - November 2022 (4 years 10 months)

Generated eight-figure revenue with a B2B ABM and B2C marketing strategy.
Built the company’s first B2B outbound sales and revenue operations department.
Led a $3M project integrating Marketo, Magento Ecommerce, Salesforce, and ON24.

Life Line Screening - Austin, Texas

Director of Marketing
June 2015 - December 2017 (2 years 7 months)

Surpassed financial targets for 25 months in a row, achieving 9X ROI on a multi-million dollar budget.

DriversEd.com - Oakland, California

Director of Online Marketingh
Oct 2011 - Apr 2015 (3 years 6 months)

Managed marketing and sales, pre- and post-acquisition, tripling yearly online revenue.

Chatterfly.com - San Mateo, California

Marketing Manger
Oct 2010 - Oct 2011 (1 year 10 months)

Outbound Sales
Contributed to the startup’s growth and acquisition by Plum District.

Talent 6 – San Francisco Bay Area

Digital Marketing Manager & Media Buyer

May 2006 –October 2010 (4 years 5 months)

Drove substantial website traffic and increased revenue through effective sales and lead generation strategies.

eBay – San Francisco Bay Area

B2B Affiliate Account Manager

January 2004 – May 2006 (2 years 4 months)

Education

Masters in Marketing | USC Marshall School of Business
B.S. Computer Science & Secondary Education | Baylor University